Michael

Pelczynski

Principal Advisor & Founder Forms + Shapes

Michael

Pelczynski

Principal Advisor & Founder Forms + Shapes

Michael Pelczynski is a strategist, economist and music rights expert that has been a pioneering force in evolving the streaming business. As Vice President of Strategy at SoundCloud, Michael had architected, licensed and launched an award winning new economic model and fan-powered business. Continually working on improving the economics of music, Michael had delivered multiyear first-to-market licensing deals with major record labels while conceiving and developing artist-to-fan product tools that enhance the commercial value proposition. Focused on the future state of the industry, Michael has led cross-functional teams to identify and evaluate new strategic business opportunities, including new initiatives, partnerships and operational improvements. Through his industry newsletter and consulting agency Forms + Shapes, Michael advises on political and regulatory risk policy, content and technology licensing, corporate and commercial transactions as well as artist development services. Prior to joining SoundCloud, Michael directed rights administration at Warner Music Group, overseeing royalties and reporting across six label divisions. In addition to formal economics background, career in music began as a songwriter, composing for BMG Rights Management and several film productions, notably garnering 2014 A2IM Libera Awards semi-finalist nominations for Album of the Year and Up & Comer.

Music Tech

Value Creation through Music: from Streaming to Gaming
Friday 13 October 2023
 
11:00AM

Friday 13 October 2023

  |  

11:00AM

 - 

11:45AM

Tranzit

Talk

To say that traditional revenue models in the music industry have been under pressure for some time is an understatement. Tensions between different stakeholders in the value chain often run high and discussions about fair pay remain topical.

If the current model is no longer sustainable, what should a new, healthy and diversified revenue model for artists look like? Are there revenue sources that are not sufficiently tapped today? How can the relationship between artists and fans be expanded to create more value? How do we deal with the opportunities and challenges presented by technological developments? And how will the current streaming model evolve?

Maarten Walraven (Music x, Water & Music academy) will discuss these questions in a panel including Michael Pelczynski (Forms + Shapes, former VP Strategy SoundCloud), Thijs Verhulst (Music Industry Expert) and Rowan Brand (Director at Tribe artist management)

Maarten Walraven

Michael Pelczynski

Rowan Brand

Thijs Verhulst

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Architecting the Future Music Economy: Bold Value Creation
Thursday 12 October 2023
 
12:00PM

Thursday 12 October 2023

  |  

12:00PM

 - 

12:30PM

DEPART

Talk

Focused on the future state of the industry, Michael Pelczynski had architected, licensed and launched an award winning new economic model and fan-powered business. During his tenure at SoundCloud as Vice President of Strategy, Michael had delivered multiyear first-to-market licensing deals with major record labels while conceiving and developing artist-to-fan product tools that enhance the commercial value proposition. During his talk at Unwrap, Michael will walk through his journey and learnings from setting the vision of reshaping streaming, to architecting and developing Fan-Powered Royalties, harnessing the artist-fan relationships in product form and ultimately creating bold new commercial value for all creators that resulted in unprecedented licenses with the major labels.

Michael Pelczynski

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