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Music Innovation
Oct 30
Where music meets technology.
Shaping Tomorrow's Music Industry
The music industry is constantly evolving with tech as the main driver of change.
The track offers you a deep dive into how technology shapes creation, live performance, distribution, fan experiences and audience engagement in the years to come.
A day not to be missed for anyone who wants a glimpse of what's hot and new in music and entertainment tech.
Conference
Conference
Pioneers and researchers who are building the music experience of the future take the stage offering insights, inspiration, discussion and, above all, real-life use cases. From stunning live performances using game engines, motion capture or AI to behind-the-scenes tech driving new licensing models and everything in between.
Pioneers and researchers who are building the music experience of the future take the stage offering insights, inspiration, discussion and, above all, real-life use cases. From stunning live performances using game engines, motion capture or AI to behind-the-scenes tech driving new licensing models and everything in between.
Sonic city concerts
Sonic city concerts
Discover small, emerging bands during Sonic City, where they share the stage with bigger bands, creating a cohesive symphony of different genres and subgenres. It’s a testament to open-mindedness towards musical diversity and the artistry that can be enjoyed by all.
Discover small, emerging bands during Sonic City, where they share the stage with bigger bands, creating a cohesive symphony of different genres and subgenres. It’s a testament to open-mindedness towards musical diversity and the artistry that can be enjoyed by all.
Music Innovation
Lotte
De Block
Head of Local Repertoire Benelux
At
Sony Music Entertainment
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Music Innovation
Tomas
Luyke
Director, Marketing Technology & Innovation
At
Nettwerk Music Group
Music Innovation
Luc
Delrue
CEO
At
ENT.A
Music Innovation
Abdelhadi
Baaddi
Director
At
Innovation:LAB
Music Innovation
Max
Tiel
Director
At
Thunderboom Records
.avif)
Music Innovation
Ulrik
Van Hecke
Visual Creative
At
Ambrio BV
Music Innovation
Gertjan
Biasino
Researcher
At
Erasmushogeschool Brussel / RITCS
Music Innovation
Regis
Le Roy
Academic Director
At
Howest, Digital Arts and Entertainment
Music Innovation
Yves
Degryse
Artistic Leader
At
NTGent
Music Innovation
Laurien
Michiels
Project Coördinator
At
30CC
Music Innovation
Gérôme
Vanherf
CEO
At
ikii
Music Innovation
Gert
Stinckens
Head of the department
At
Hogeschool PXL
Music Innovation
Eefje
de Visser
Artist
Music Innovation
Ann-Sophie
Dewaele
Head of Communication
At
Democrazy • Club Wintercircus • Boomtown
MOST POPULAR!
UNWRAP
Combi Ticket
The FULL UNWRAP EXPERIENCE
This ticket is meant for professionals and gives access to:
- All tracks on Thursday and Friday, Oct. 29 & 30
- Networking events
- Afterparty on Oct. 29
- Matchmaking tool
- Lunch is included
UNWRAP
Day Ticket
SIngle day experience
This ticket is meant for professionals and gives access to:
- Thursday, October 29
- or Friday, October 30
- Networking events
- Afterparty on Oct. 29
- Matchmaking tool
- Lunch is includedChoose your day:
.avif)
MOST POPULAR!
UNWRAP
Combi Ticket
The FULL UNWRAP EXPERIENCE
This ticket is meant for professionals and gives access to:
- All tracks on Thursday and Friday, Oct. 29 & 30
- Networking events
- Afterparty on Oct. 29
- Matchmaking tool
- Lunch is included
UNWRAP
Day Ticket
SIngle day experience
This ticket is meant for professionals and gives access to:
- Thursday, October 29
- or Friday, October 30
- Networking events
- Afterparty on Oct. 29
- Matchmaking tool
- Lunch is includedChoose your day:
Partners
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All Speakers of 2026
Music Innovation
Luc
Delrue
CEO
At
ENT.A
Music Innovation
Eefje
de Visser
Artist
Music Innovation
Gertjan
Biasino
Researcher
At
Erasmushogeschool Brussel / RITCS
Music Innovation
Laurien
Michiels
Project Coördinator
At
30CC
Music Innovation
Lotte
De Block
Head of Local Repertoire Benelux
At
Sony Music Entertainment
Music Innovation
Ulrik
Van Hecke
Visual Creative
At
Ambrio BV
Music Innovation
Abdelhadi
Baaddi
Director
At
Innovation:LAB
Music Innovation
Regis
Le Roy
Academic Director
At
Howest, Digital Arts and Entertainment
Music Innovation
Yves
Degryse
Artistic Leader
At
NTGent
Music Innovation
Ann-Sophie
Dewaele
Head of Communication
At
Democrazy • Club Wintercircus • Boomtown
Music Innovation
Gert
Stinckens
Head of the department
At
Hogeschool PXL
Music Innovation
Gérôme
Vanherf
CEO
At
ikii
Music Innovation
Max
Tiel
Director
At
Thunderboom Records
Music Innovation
Tomas
Luyke
Director, Marketing Technology & Innovation
At
Nettwerk Music Group
Music Innovation
2025
F.A.Q.
