.jpg)
Music Innovation
Oct 30
Where music meets technology.
Shaping Tomorrow's Music Industry
The music industry is constantly evolving with tech as the main driver of change.
The track offers you a deep dive into how technology shapes creation, live performance, distribution, fan experiences and audience engagement in the years to come.
A day not to be missed for anyone who wants a glimpse of what's hot and new in music and entertainment tech.
Conference
Conference
Pioneers and researchers who are building the music experience of the future take the stage offering insights, inspiration, discussion and, above all, real-life use cases. From stunning live performances using game engines, motion capture or AI to behind-the-scenes tech driving new licensing models and everything in between.
Pioneers and researchers who are building the music experience of the future take the stage offering insights, inspiration, discussion and, above all, real-life use cases. From stunning live performances using game engines, motion capture or AI to behind-the-scenes tech driving new licensing models and everything in between.
Sonic city concerts
Sonic city concerts
Discover small, emerging bands during Sonic City, where they share the stage with bigger bands, creating a cohesive symphony of different genres and subgenres. It’s a testament to open-mindedness towards musical diversity and the artistry that can be enjoyed by all.
Discover small, emerging bands during Sonic City, where they share the stage with bigger bands, creating a cohesive symphony of different genres and subgenres. It’s a testament to open-mindedness towards musical diversity and the artistry that can be enjoyed by all.
.png)
Academic day
Industry days
Business in Games
Media Innovation
Media Innovation
VFX & Animation
Artificial Intelligence
Open Source
Technical Deepdives
Music Innovation
Career Advice
Tomas
Luyke
Director, Marketing Technology & Innovation
At
Nettwerk Music Group
How AI Is Changing Music Marketing
Academic day
Industry days
Business in Games
Media Innovation
Media Innovation
VFX & Animation
Artificial Intelligence
Open Source
Technical Deepdives
Music Innovation
Career Advice
Luc
Delrue
CEO
At
ENT.A
Funding for Innovation in Music and Entertainment: Where's the Money?
Academic day
Industry days
Business in Games
Media Innovation
Media Innovation
VFX & Animation
Artificial Intelligence
Open Source
Technical Deepdives
Music Innovation
Career Advice
Max
Tiel
Director
At
Thunderboom Records
New Audiences, New Formats: the impact of game concerts on the independent music industry
%20-%20Veerle.png)
Academic day
Industry days
Business in Games
Media Innovation
Media Innovation
VFX & Animation
Artificial Intelligence
Open Source
Technical Deepdives
Music Innovation
Career Advice
Veerle
Van Schoelant
Artistic Coördinator
At
30CC
Skip the Drama: Innovation Tips from Performing Arts
%20kopie.avif)
UNWRAP
Combi Tickets
The FULL UNWRAP EXPERIENCE
This ticket is meant for professionals and gives access to:
- All tracks on Thursday and Friday, Oct. 29 & 30
- Networking events
- Afterparty on Oct. 29
- Matchmaking tool
- Lunch is included
UNWRAP
Student Ticket
Student experience
This ticket is meant for students with a valid student id and gives access to:
- All tracks on Thursday and Friday, Oct. 29 & 30
- Networking events
- Afterparty on Oct. 29
UNWRAP
Day Ticket
SIngle day experience
This ticket is meant for professionals and gives access to:
- All tracks on Thursday or Friday, Oct. 29 & 30
- Networking events
- Afterparty only for Thursday Day Passes
- Matchmaking tool
- Lunch is included
Choose your day:
.jpg)
UNWRAP
Combi Tickets
The FULL UNWRAP EXPERIENCE
This ticket is meant for professionals and gives access to:
- All tracks on Thursday and Friday, Oct. 29 & 30
- Networking events
- Afterparty on Oct. 29
- Matchmaking tool
- Lunch is included
UNWRAP
Student Ticket
Student experience
This ticket is meant for students with a valid student id and gives access to:
- All tracks on Thursday and Friday, Oct. 29 & 30
- Networking events
- Afterparty on Oct. 29
UNWRAP
Day Ticket
SIngle day experience
This ticket is meant for professionals and gives access to:
- All tracks on Thursday or Friday, Oct. 29 & 30
- Networking events
- Afterparty only for Thursday Day Passes
- Matchmaking tool
- Lunch is included
Choose your day:
Partners
.png)
.png)
All Speakers of 2026
Academic day
Industry days
Music innovation day
Max
Tiel
Director
Academic day
Industry days
Music innovation day
Tomas
Luyke
Director, Marketing Technology & Innovation
Academic day
Industry days
Music innovation day
Veerle
Van Schoelant
Artistic Coördinator
Academic day
Industry days
Music innovation day
Luc
Delrue
CEO
Music Innovation
2025
F.A.Q.
