Music Innovation
October 30, 2026
A conference day focusing on the added value and potential of using game technology within the music industry. With Sonic City as the perfect finale to the day.
Shaping Tomorrow's Music Industry
The music industry is constantly evolving with tech as the main driver of change. UNWRAP's Music Innovation Day offers you a deep dive into how technology shapes creation, live performance, distribution, fan experiences and audience engagement in the years to come. A day not to be missed for anyone who wants a glimpse of what's hot and new in music and entertainment tech.
Conference
Conference
Pioneers and researchers who are building the music experience of the future take the stage offering insights, inspiration, discussion and, above all, real-life use cases. From stunning live performances using game engines, motion capture or AI to behind-the-scenes tech driving new licensing models and everything in between.
Pioneers and researchers who are building the music experience of the future take the stage offering insights, inspiration, discussion and, above all, real-life use cases. From stunning live performances using game engines, motion capture or AI to behind-the-scenes tech driving new licensing models and everything in between.
Sonic city concerts
Sonic city concerts
Discover small, emerging bands during Sonic City, where they share the stage with bigger bands, creating a cohesive symphony of different genres and subgenres. It’s a testament to open-mindedness towards musical diversity and the artistry that can be enjoyed by all.
Discover small, emerging bands during Sonic City, where they share the stage with bigger bands, creating a cohesive symphony of different genres and subgenres. It’s a testament to open-mindedness towards musical diversity and the artistry that can be enjoyed by all.
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UNWRAP
Combi Tickets
The FULL UNWRAP EXPERIENCE
This ticket is meant for professionals and gives access to:
- All tracks on Thursday and Friday, Oct. 29 & 30
- Networking events
- Afterparty on Oct. 29
- Matchmaking tool
- Lunch is included
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UNWRAP
Student Ticket
Student experience
This ticket is meant for students with a valid student id and gives access to:
- All tracks on Thursday and Friday, Oct. 29 & 30
- Networking events
- Afterparty on Oct. 29
UNWRAP
Day Ticket
SIngle day experience
This ticket is meant for professionals and gives access to:
- All tracks on Thursday or Friday, Oct. 29 & 30
- Networking events
- Afterparty only for Thursday Day Passes
- Matchmaking tool
- Lunch is included
Choose your day:
UNWRAP
Combi Tickets
The FULL UNWRAP EXPERIENCE
This ticket is meant for professionals and gives access to:
- All tracks on Thursday and Friday, Oct. 29 & 30
- Networking events
- Afterparty on Oct. 29
- Matchmaking tool
- Lunch is included
UNWRAP
Student Ticket
Student experience
This ticket is meant for students with a valid student id and gives access to:
- All tracks on Thursday and Friday, Oct. 29 & 30
- Networking events
- Afterparty on Oct. 29
UNWRAP
Day Ticket
SIngle day experience
This ticket is meant for professionals and gives access to:
- All tracks on Thursday or Friday, Oct. 29 & 30
- Networking events
- Afterparty only for Thursday Day Passes
- Matchmaking tool
- Lunch is included
Choose your day:
Partners
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Music Innovation
2025
F.A.Q.
